Your brief
The objective, context and decisions that need support.
Services for in-house PR + public affairs
Genara,
operated for you.
Work with Genara through a focused project, a campaign partnership or ongoing support. Our team runs the platform and delivers the agreed research, plans and working materials.
A familiar agency engagement, powered by a connected platform. A clear scope. Agreed deliverables. Review points with your team.
GenaraGenara runs the work
Research, planning and production in the right tools.
Review together
Working materials, clear questions and agreed revisions.
Deliver and decide
The approved outputs and a practical next step.
Ways to engage
Scope it around
the work you need.
Bring us the objective, the context and what needs to be delivered. We scope the assignment, operate the relevant Genara tools and prepare the work for your team to review. You stay close to the decisions that matter.
01 / PROJECT
Focused project
For a defined question or deliverable that needs dedicated attention.
AN EXAMPLE SCOPEAn issue brief, stakeholder research, a message pack or a local campaign plan.
WHAT YOU RECEIVEAn agreed output pack, supporting sources, review rounds and a final handover.
Discuss the scope02 / CAMPAIGN
Campaign partnership
For a campaign with several connected workstreams.
AN EXAMPLE SCOPEResearch, planning, message development, selected channel preparation and delivery coordination.
WHAT YOU RECEIVEA shared brief, named responsibilities, review milestones, working materials and reporting against agreed measures.
Discuss the scope03 / ONGOING / RETAINER
Ongoing support
For recurring intelligence, content and campaign-review needs.
AN EXAMPLE SCOPERegular issue briefings, draft development, resource updates and support for an agreed backlog.
WHAT YOU RECEIVEA defined working cadence, prioritised assignments, reviewable outputs and a record of decisions and next actions.
Discuss the scopeThe scope sets out what Genara will deliver, what your team will provide and how changes will be handled. Timing, fees, review rounds and any third-party activity are agreed before work begins.
How the engagement works
Brief. Scope.
Run. Review.
A named lead on each side, agreed deliverables and review points. A process your team already knows.
Brief
Discuss the objective, audiences, existing material and decisions the work needs to support. Agree who will lead and review on each side.
Scope
Set the deliverables, responsibilities, review points and commercial terms. Confirm any data, account access or external delivery required.
Run and review
Genara operates the agreed workflows, develops the outputs and coordinates revisions. Your team reviews the work at the points established in the scope.
Handover and decide
Deliver the agreed materials, source notes and status of the work. Review what was useful and decide what should continue, change or finish.
What we can deliver
Useful work,
ready for your team.
Choose the workstreams that fit the assignment. From the first research question to the materials and reporting that keep a campaign moving.
Research and leadership briefings
Issue and local-context research, stakeholder background, source notes and concise briefings for decisions.
Campaign plans
A shared brief, audience priorities, narrative direction, channel roles, workstreams and proposed measures.
Messages and working content
Message options, stakeholder Q&As, email and social drafts, creator concepts and briefing material.
Channel and engagement preparation
Local media plans, creative packages, resource libraries and community-engagement setup for the agreed activity.
Reporting and review
Workstream updates and a clear review of available results against the measures agreed for the engagement.
Publication, research fielding and paid-media activation are scoped explicitly, including the necessary access, budgets and approvals.
See how the work comes togetherClear ownership
Your judgement stays central.
Together, agree the measures, resolve scope changes and make the next decision.
Every external action has an agreed owner. A draft is reviewed before it becomes a published message, a fielded study or paid activity.
Your team
- Sets the organisational objective, position and priorities.
- Provides the relevant context, source material and access.
- Reviews factual claims and gives final organisational and external-use approvals.
Genara
- Runs the agreed research, planning and production workflows.
- Develops the outputs, manages revisions and keeps delivery status clear.
- Distinguishes sources, assumptions and modelled findings, and prepares the handover.
BEFORE WE START
A few practical details.
What should we bring to an initial discussion?
The objective and intended audiences. Existing briefs, source material and planned activity. The outputs you need and the people who will review them. Your preferred project or ongoing engagement model. Existing material helps us shape an assignment around the work you actually need.
Can you work alongside our existing team and agencies?
Yes. A hybrid engagement can assign Genara a defined research, planning or production workstream, with named responsibilities and handovers to your team and existing partners.
Does a project include media spend or live publication?
Publication, research fielding and paid-media activation are scoped explicitly. We agree any external activity, access, budgets and approvals before it proceeds.
Your next priority
Bring us the brief.
Tell us what you are trying to achieve, what is already in place and what needs to be delivered. We can shape the engagement around the work.
Discuss your brief Explore example missions